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Direct Marketing Hotseat
Univ Europeenne - EAN : 9786138398752
Édition papier
EAN : 9786138398752
Paru le : 1 oct. 2018
71,90 €
68,15 €
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- EAN13 : 9786138398752
- Réf. éditeur : 2430979
- Editeur : Univ Europeenne
- Date Parution : 1 oct. 2018
- Disponibilite : Disponible
- Barème de remise : NS
- Nombre de pages : 164
- Format : H:229 mm L:152 mm E:10 mm
- Poids : 250gr
- Interdit de retour : Retour interdit
- Résumé : For those of you who don't know the origin of Direct Marketing Hotseat, let me give you a little background. In its original format, it was a monthly newsletter. The idea was to take subscribers' products or services and "Hotseat" them. By that, I mean to have two or more marketing experts created a powerful, thorough marketing campaign for a subscriber of the newsletter. Hotseat are always a favorite at marketing seminars. It's almost magical to watch top level marketing people pull together a high - profit marketing campaign out of thin air. Everyone in the audience benefits nearly as much as the person being hotseated. The driving idea of Direct Marketing Hotseat was to do a monthly Hotseat campaign, the campaign would actually be run and the precise results would be reported. I was furtunate to have some of the most successful names in direct marketing as my Contributing Editors and Special Editors. This included Ted Nicolas, Dan Kennedy, Alan & Brad, Bob Bly, Jeff Paul, Ray Jutkins, Brad Petersen, Karen Anderson, Stan Golomb, Dan Poynter, Dan Reynolds, T. Harv Eker, Brian Voiles, and Don Bice.
